Romero Mexican Wedding Cookies
Marketing Consult
Romero Cookies had the recipe. The history. The heart. What they needed was a way to bring that story to life in the inbox and online. So we gave their emails and landing pages a glow-up, turning heritage into higher orders.
Romero Mexican Wedding Cookies
Marketing Consult Email Marketing
CPG/Food & Bev
May 2025
Romero Cookies came to us with decades of tradition — but a digital presence that didn’t yet match its flavor. For over 75 years, Romero Cookies has been the soul of family celebrations in Texas weddings, quinceañeras, Sunday afternoons filled with butter and sugar and memory. But their emails and landing pages felt transactional, not transformational. We leaned into their rich history, reimagining their marketing emails as moments of storytelling: honoring resilience, family, and the joy baked into every bite. Every subject line became an invitation. Every image, a celebration. Every click, a connection to the generations before. We also redesigned key landing pages, focusing on simplicity and emotion to guide customers from craving to checkout. The result? A digital experience as warm and welcoming as a fresh batch out of the oven and an increase in online orders that proved the power of pairing heritage with modern design. Because the truth is: people don’t just buy cookies. They buy the feeling of home.
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